What is Augmented Reality?
Augmented Reality (AR)
is a technology that overlays digital content—such as animations, images, or 3D models—onto the real world through mobile device cameras or social media filters.
Developed AR Projects
AR for International Fair Stand 2023
Client:
Entel - Expocruz 2023
Year:
2023
Role:
Solution for the Client
The integration of AR transformed static art into an interactive and immersive experience, strengthening the visual impact of the stand. This innovative activation contributed to Entel’s stand winning the Golden Palm Award for Innovation and Technology, positioning it as a benchmark in creative technology for international trade fairs.
Project Description
Development of an Augmented Reality (AR) experience using Image Tracking technology for paintings by digital artist Kikalkollo, depicting four Bolivian folk dances. The paintings were exhibited at Entel’s stand during the Expocruz international fair, allowing visitors to scan them and experience animations that enhanced the cultural and artistic message.
AR Experiences for an Art Exhibition
Client:
Khespy – Visual Artist
Year:
2024
Role:
Solution for the Client
The integration of AR transformed the exhibition into an immersive experience, allowing visitors to actively interact with the artwork and deepen their understanding of the artistic concept. This innovative approach amplified the artist’s creative reach, positioning the exhibition as a technological reference in contemporary art.
Project Description
Development of multiple Augmented Reality (AR) experiences for the exhibition of visual artist Khespy, integrating technology into various artworks. The project included a street mural where characters came to life through AR, an interactive poster for merchandising with animated content, a hand-painted artwork that revealed 3D models through AR, and symbolic engravings that, when scanned, displayed photographs of urban murals.
AR Mural "Cultivating a Bright Future"
Client:
Fundación Patiño
Year:
2024
Role:
Solution for the Client
The incorporation of AR transformed the mural into an engaging and immersive experience, increasing its visual and emotional impact on the audience. This innovation expanded the mural’s storytelling, fostering interactivity and strengthening the emotional connection between the artwork and its viewers.
Project Description
Development of an Augmented Reality (AR) experience for the mural “Cultivating a Bright Future”, a work of art that combines inspiring visual elements. Using an Instagram filter, visitors could scan the mural and bring its characters to life through dynamic animations that reinforced the mural’s message.
AR for International Fair Stand 2024
Client:
Entel - Expocruz 2024
Year:
2024
Role:
Solution for the Client
The use of AR elevated the Entel stand’s appeal, turning it into an interactive and memorable space within the fair. These AR experiences encouraged visitor participation and generated organic content on social media, reinforcing Entel’s brand as an innovative and technology-driven company. This cutting-edge activation helped position the stand as a leader in digital creativity, attracting attention both in-person and online.
Project Description
Development of two Augmented Reality (AR) experiences for the Entel stand at Expocruz 2024, exclusively through Instagram and Facebook filters. The first experience featured two murals depicting a hummingbird and a jaguar, which came to life when scanned, displaying animated movements, 2D effects, and 3D stars. The second experience was a 6-meter-high by 9-meter-wide galaxy mural, which, when scanned, revealed a 3D astronaut appearing in front of the user, looking around and interacting visually.
AR Mural for Entel’s Stand at FEICOBOL
Client:
Entel - Feicobol
Year:
2024
Role:
Solution for the Client
The AR experience turned Entel’s stand into a key interaction point for visitors. The Instagram filter not only encouraged active engagement at the fair but also created an organic social media presence, increasing brand exposure. By incorporating innovative AR technology into the mural, Entel reinforced its position as a leading tech-driven company, standing out from other exhibitors.
Project Description
Development of an Augmented Reality (AR) experience for Entel’s stand at FEICOBOL, featuring a 4-meter-high by 7-meter-wide artistic mural. When scanned using an Instagram filter, the artwork transformed into an interactive gateway that opened, revealing a hidden 3D space where a branded robot was concealed. The robot moved and responded to the visitors, creating the illusion that it was observing them in real time. The filter was organically shared in Instagram stories, amplifying the activation’s reach.
